While many businesses out there already have some form of social media marketing implemented, there is always a challenge when it comes to growing an audience. Unfortunately, the solution to this is not always clear, and one that works for one business will not necessarily apply to another.
Because of this, you need to do a lot of experimentation if you are trying to grow your social media audience. However, it still helps to know which methods are known to be extremely useful. That way, you will know what to try out and see the results, letting you know whether or not it is the best route for your venture.
- Use photos when you post
While written content still plays a massive role in marketing today, text on its own can come across as incredibly boring. Even if you post something informative and useful to the audience, they will scroll away if it does not catch their eye or attention.
To ensure that their eyes gravitate to your posts, always try to include visual elements to your posts. The colours and designs of images will stand a much higher chance of attracting people, encouraging them to spend more time understanding what you have to say. Plus, your posts will be more likely to be shared as well, allowing them to reach even wider audiences.
- Upload videos directly
Of all the types of content, video content is perhaps the most attractive and engaging. After all, your audience will be able to sit down and watch what you’re trying to show them.
While there are many ways to go about sharing your videos with your audience, we recommend uploading your videos directly to your chosen platforms. That way, your videos are more likely to start playing as soon as it pops up on your audience’s screen, enticing them to stay a little longer and watch.
- Respond to your community
A community loves a company that responds to them. It gives them the feeling that you care for them and that you are offering the best of your abilities to satisfy their needs.
This means that you have to be responsive to your community if you have not already been doing so. Listen to their needs, thank those who have shown you support, share your audience’s posts, and do anything else that gets you involved. All these efforts will result in a fanbase that will have grown loyal to you, making them want to tell their friends, families, and many others how awesome you are.
- Get people to tag
If possible, implement tactics in your social media posts that motivate your audience to share your content with their friends and family. For example, you could produce a Christmas-themed video that would encourage your audience to share it with people they want to wish a merry Christmas.
While this will have little effect on the audience that already knows about you, it will have more profound outcomes on those they choose to share it with. This allows you to become ingrained in the back of more people’s minds, drawing others to learn more about you and effectively growing your social media presence.
If you have not implemented any of the tips we have shared, then by all means, please do. Even if the results are not as explosive as you might have wanted, your efforts will make a difference to your audience.
However, know that it takes time for results to manifest. It could take weeks or even months for your efforts to start showing returns. With that said, you can always work with professional digital advertising agencies if you are still struggling to increase your audience. They have the tools and know-how to get you the results you have always wanted.
Want to work with a digital cloud agency in London to help you with increasing your social media audience? We are experts in social media marketing and other services, including SEO, PPC, and more. Reach out to us today!