As the global pandemic hit in early 2020, social and physical distancing protocols were set in place in an effort to reduce the spread of the virus. Because customers were unable to physically visit stores and lockdown protocols prevented stores from operating normally, consumers became more and more reliant on the internet to get things done. This is why it has become extremely important for a brand to enhance their digital presence.
Building a strong online presence will enable a brand to rise above the competition and be noticed by their target audience and potential customers. It is no longer enough to have a functional website, brands should now also concentrate on their digital presence.
Given the amount of social media platforms and digital technology that is now readily available, launching an online business identity may be daunting for a first-time digital marketer. If you feel the pressure and want to make sure that you are able to hit the nail on the head on the first try, here are some useful tips you can try.
Our Advice for Successfully Establishing an Online Brand
1 – Identify Your Target Audience
In order to create a digital presence that will appeal to your target audience, you first need to identify the group of people you want to target. This will help you create the content and build your website accordingly.
2 – Make Your Brand Relatable
Humanising your website is a great way to better your online presence. Partnering up with influencers that use your brand, responding to customers’ comments on your social media pages and creating relatable content will help put a face to the name when it comes to humanising your brand.
3 – Create Useful Content
Crafting content that your target audience will find useful will drive traffic to your website. At the same time, it will make you known for releasing good content instead of only posts that are focused on sales.
4 – Use Paid Ads
Using paid ads such as Facebook Advertising and other forms of paid online advertising will help boost your presence and make you visible to the people who may benefit the most from your products and services.
5 – Set SMART Goals and Objectives
Lastly, it will do your brand well to establish SMART objectives. SMART is an acronym that stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Creating goals according to these criteria will help them become more attainable. Realistic goals will help your brand be able to grow, and stay on track. These goals will also help you establish your online presence and make sure that the brand you create will be able to reach a wider audience in the long run.
After reading this, we hope that you now have a better understanding of how to get started on building your online presence. However, even with all this information, you may not feel confident enough to get started on your own. This is where working with a reputable digital marketing firm will come in.
Whether you need help establishing your online presence, building your website or help with SEO, Routes 4 Media is the digital PR agency you need! We are a full-funnel digital ads agency, Facebook Partner, Google Premier Partner and a team of 20+. We use unparalleled creative, targeted media buying and data-driven analysis to produce results for our clients.