With almost 2.5 billion monthly active users, there’s no denying that Facebook is the biggest social media site right now. Any business would be foolish not to take advantage of the potential reach they can get by advertising on a platform of that size.
Whether you’re selling a product or a service, you can bet that your ideal customer is on Facebook, which is why it’s vital that you incorporate Facebook advertising into your marketing strategy.
Luckily, the social media giant has built-in tools that allow you to connect with your target audience in a variety of ways. But you’ll only be able to run a successful campaign if you use all the features correctly.
Building a campaign can be overwhelming at first, but once you become attuned to the best practices, there’s no doubt that you’ll be deploying ad after ad that converts. To help you make the most out of Facebook Ads, here are some tips for setting up the perfect campaign.
Experiment with different ad types.
Facebook has four main ad types: sponsored story (can be viewed on mobile or desktop), sidebar ad (can be seen only on desktop), mobile ad, and video ad. Each of these requires different layouts and imagery, and you can experiment with them depending on what you’re trying to achieve.
Instead of sticking to just one type, design your ads in a way that aligns with your business and its goals. If you’re trying to showcase products and services, a carousel ad type may be more beneficial for you. If you want to raise brand awareness and attract attention, a video would be foolproof.
The best thing to do is to conduct a trial and error to see which ad types work best for your business. You can also study your audience’s behavior and figure out which kind of ad they’re more inclined to engage with.
Target your ads.
Just because you hit “Boost Post” doesn’t mean customers will immediately start trickling in. Every ad you deploy should target a specific location or demographic or hit particular criteria that best fits your ideal customer.
It may feel like targeting a small group of people is counterintuitive, but it’s one of the best ways to clinch conversions. To help you figure out who to target, figure out where your target audience lives, their general preference, likes, and dislikes, the type of content that appeals to them and the voice and tone they prefer.
Include a compelling call-to-action (CTA).
A potential customer came across your ad and liked it, from the image down to the ad copy. You got them interested. Now, you have to get them to click. To increase traffic to your ad, you have to include a compelling CTA that will boost their interest even further and make them want to click ASAP. It could be something like “Get it on sale now” or “Claim your free e-book” or “Limited supply, buy now.” You should target their impulses to get them to do what you want.
So there you have it. Through these three simple ways, you can create an effective Facebook ad that will help you generate more revenue.
If you’re looking for a Facebook advertising agency in London, get in touch with us to see how we can help.