Marketing your business is hard to do, especially if you’re a brick-and-mortar type of company without any online presence. The growing trend of using social media to do a company’s digital marketing swept the world by storm, and maybe now you’re considering it too. When you’ve started growing your audience through social media channels, you can expect to see growth equivalent to the social leverage you get from your online platforms.
Social media takes a lot of elbow grease, however, and it’s a painstakingly slow process that often takes a few months to yield results. It’s a long-term project best undergone with the help of a skilled remote digital agency. Digital marketing professionals are equipped with the appropriate knowledge and skills to enhance your brand visibility which will, in turn, increase your revenue.
Here are two tips and tricks you can do with social media to boost your business growth:
1. Use as Lead Generation
Social media is an excellent medium to increase your leads. With the follow and subscribe features, your fans can monitor your journey as you head towards market dominance. You can increase lead generation numbers by offering something in return—those are typically called lead magnets.
Lead magnets are compelling content or rewards and should be able to speak to your target market’s hearts. Your prospects should be able to discern from your offer alone that you’ll be able to give them information and promotions that are relevant to their lifestyle and interests.
During this process, you’ll be able to segregate your audience into categories: people who jump on your boat straight away, people who can’t afford it, and people who are not interested at all. The best part about lead generation, though, is that you can use the contact details you received today to reach out in the future. In doing so, you can send promotions when your prospect can already afford your product, or they’re already interested in what you have to offer.
Reach out to a social media advertising agency to help you with your lead generation attempts.
2. Give Curated Content
Customer acquisition is getting more and more expensive. However, the boom of social media advertising has given businesses the chance to interact and engage with the social community. In a nutshell, it is a free marketing medium. When companies exploit the wonders of social media, they lower their marketing budget while the return on investment skyrockets.
Once you’ve started earning the trust of your followers and subscribers, you can begin to include call-to-actions (CTAs) in your posts. There are various CTAs you can exploit to your advantage—those are increasing site traffic, promoting products, or sharing your other social media platforms.
Consult with a digital marketing and advertising agency to help you curate content at a desirable pace.
Social media requires attention as it needs constant activities to keep your followers engaged. If your team is not experienced or knowledgeable with the marketing side of social media, it is best to partner with a social media marketing agency near you to handle the content production for you.
As a cloud digital advertising agency in London, we can assist you with all your marketing and PR solutions. Get in touch with us today to learn more about how we can help you grow your social media channels.