Conducting an event for your company is vital for your brand awareness, product promotion, and sales conversion. Whether it is to hold a concert featuring a famous artist, an exhibit showcasing your newly launched products, or a conference about your marketing software, an event will make a difference in your business.
When it comes to promoting your event and drawing in attendees, social media marketing is the most effective method to do so. This is because people live, thrive, and breathe on social media channels such as Facebook, Twitter, and Instagram, among others. Because of this, you should do what it takes to promote your upcoming event via these potent channels.
If you are planning for an upcoming event, below are three valuable tips on how to boost your event attendance through social media marketing:
1. Publish event posts on different social media channels.
Social media marketing is a powerful way to promote your company’s event, which is why you must promote your event via all your social media channels! Create ad copies and post them on various channels such as Facebook, Instagram, or Twitter. You can actually create an ad on your website and then share it with the different platforms. As far as ad copies are concerned, make sure to prioritise quality over quantity, and make the content as clear and engaging as possible. Don’t forget to put a CTA (Call to Action) in the post to guide the prospective attendees.
2. Create, post, and share Facebook events.
Facebook is undeniably the social media platform that has the highest number of active subscribers and users in the world. This is why you should take advantage of this medium in promoting your company’s event. Facebook allows you to create an event and share this event to your connections on your personal and business accounts.
Through the Facebook events, you’ll be able to spread the word of what’s coming up, provide users with valuable information about the event, and engage and respond to comments and queries from potential attendees. This means more visibility and more potential event attendees.
3. Promote your event with a hashtag on Twitter and Instagram.
Know that Twitter and Instagram are as influential as Facebook. This is because these channels are where the audience converges and interacts, so you can surely use them to promote your company’s event. Likewise, consider utilising a branded hashtag when promoting your event on Twitter and Instagram. When people begin to notice your event, they will begin using your hashtag, this hashtag can be used to generate conversation and create excitement among the crowd. This can turn the crowd into potential attendees of your company’s event. What’s even better is if this hashtag has the potential to go viral and take your event up a nudge!
Holding an event can increase profits and sales, build your brand and spread awareness about your company. It can also help to establish connections with your customers and the community. Whatever event you’re planning, remember the valuable tips outlined above for your social media marketing, and see how they will boost the attendance at your event.
If you are looking for a social media event marketing agency to help you increase your event attendance, get in touch with us today to see how we can help!