Social Media Marketing Agency London

SOCIAL MEDIA MARKETING AND ADVERTISING

“54% of Twitter users say they have taken action after seeing a brand mentioned in Tweets”

“71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.”

“90% of young adults use social media, while a third of millennials say social media is one of their preferred channels for communicating with businesses”

 The facts are compelling – social media sells products and services.

Are you looking for a social media marketing and advertising agency in London that really understands your business?

 

Or are you just looking to discover the benefits of social media marketing? After all, everyone has a few social media accounts – why do you need an agency helping you run your campaigns?

 

We do understand your concerns. After all, it seems so simple. A tweet here, a boosted campaign there – why make it seem difficult? However, if you really want results from social media, you might need to put more time and effort in than you currently think – especially if your competitors are taking prospects from you on these channels and you’re leaving money on the table. For example, did you know that 54% of Twitter users say they have taken action after seeing a brand mentioned in Tweets, or that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others? Social media marketing isn’t just a ‘nice to have’ anymore – if your visible online, you have to be active on social media. Whilst listening and responding to customers is all part of the social media mix, social media marketing is a skill in its own right and can give incredible results when done correctly.

 

When we started our agency back in 2012, our core focus was social media advertising – and whilst the platforms may have changed and evolved, the principles have remained the same. Social media isn’t just a good way to attract sales, built trust and retain business, it’s one of the best ways – and combined with your other marketing strategies is a great way to get ahead of the competition.

 

Whilst it’s true that nowadays it’s a ‘pay to play’ area, that doesn’t mean you can’t make savvy decisions with your budget that really prove ROI. That’s where we come in. Instead of leaving your social media to chance or to your apprentice or junior, we take social media back into the heart of your business and build an actionable, successful strategy you can implement even after our initial support.

 

Popular social media channels such as Twitter, LinkedIn, Facebook, Snapchat and Instagram are constantly getting new features and updates. We keep ourselves at the very cutting edge of this technology, so you don’t have to.

 

So – what does a social media strategy look like with us?

Audit

First off, we take a detailed look at your current social media marketing and review performance to date, against your key objectives. You may or may not have anything in place – whatever we’re met with, we can handle!

 

Audience growth

Through detailed research and proven strategies, we’ll create a plan to grow your social media followings, to build real engaged communities of repeat customers. No bots here!

 

Influencers

By now, you would have heard the term influencer thrown around by brands and agencies, but you might have been scared off by the reports of their million pound deals and fear that you need deep pockets to get ahead! In fact, we take a different view, and think it’s more important to work only with those influencers who fit your brand and target audience. Through our network and researchers, we’ll establish who these people are, and look to build tangible, mutually beneficial long-term relationships with them on your behalf.

Social content and management

Our team of content creators and community managers will implement content strategies that achieve all your core objectives and nurture your communities into repeat customers.

 

Social Advertising

Paid social media advertising can really take your social media to new heights and is almost always recommended. Find out about what we offer here.

 

Analytics

Social media marketing data can be confusing, so we always aim to operate in partnership with your clients and provide complete transparency. We provide very detailed monthly reporting, regular updates and direct contact with the senior management team.

You have probably come across the term Paid Social when it comes to building brand awareness, remarketing and direct response, but is it right for you?

 

After all, social media can be done for free, can’t it?

 

Whilst that was true, nowadays the very best results come to the brands who are able to invest money into their social media campaigns. The key is not going wild with a credit card and boosting posts here, there and everywhere, but instead, using actionable data to build an audience that will yield results. For example, did you know that every single one of your users share an extensive amount of personal data on social media channels which can act as a compass to direct your social media and digital marketing campaign?

 

We can help ‘unpick’ the detail and the data to steer you on the right course.

 

Here’s what it looks like…

Social Media Marketing Agency London
Step 1

We combine first-party data with third-party data gathered from trending social media channels to work out how to grow your audience. In short, this is by giving them what they want and engaging them with just the right message at just the right time.

Step 2

We begin developing a deep understanding of your brand, audience and aspirations. We then understand audience personas inside and out, including their online behaviour, so we can segment them for better targeting.

Step 3

We begin developing a deep understanding of your brand, audience and aspirations. We then understand audience personas inside and out, including their online behaviour, so we can segment them for better targeting.

Step 4

An extensive digital advertising campaign and A/B testing landing pages is all in a day’s work for us as we get you ready for the launch.

Step 5

Once your campaign goes live, we remain in a constant loop of testing, optimising, controlling and refinement.

Step 6

It is important to understand that audiences and platforms on social media demand a completely dynamic approach. We do all the reporting for you with real-time updates, seeing to it that all your stakeholders’ requirements are being met.