Pay-per-click (PPC) advertising is deemed one of the top digital marketing forms being employed by most businesses these days. PPC campaigns can be a costly investment, but it’s worth the money you pay for, particularly if you earn paid clicks and drive traffic to your website.
There are different platforms where you can run your PPC campaigns —Google network, Facebook, and Twitter, among others. You can also employ various ad types, from display ads to search ads down to video ads.
In the following section, we’ll specifically cover Google ads for your PPC campaign in the Google search network. Here are three valuable tips in running a successful Google Ads campaign.
- Creating a landing page
A landing page is sometimes called a lead capture page because it’s meant to allure customers to your business. It is basically a single web page that appears in response to clicking on a search engine optimised search result.
That said, always have your potential customers in mind. Think about what these people are looking for that will make them click your ads. If they want relevant products or certain services, you may want to give in to their wants and needs. If you still don’t have a landing page, then there’s a good reason to create one specifically for your PPC campaign.
- Utilising ad extensions
For the uninitiated, ad extensions are additional pieces of information in your PPC advertisement, giving more value to users. They usually include contact numbers, additional links from your website, seller reviews, and many more.
When it comes to the Google ad campaign, the goal is to utilise as many ad extensions as you can, apart from the required headlines, descriptions, and display URL. Know that they do come in a wide array of formats, so make sure to sort them in such a way that they are helpful to the users or your target users.
- Including ‘negative keywords’
A negative keyword is a crucial part of a successful PPC strategy. In a nutshell, Google defines negative keywords as “a type of keyword that prevents your ad from being triggered by a certain word or phrase.”
A perfect example of a negative keyword is the word “cheap.” If you sell certain items, of course, you do not want to pay for clicks from searchers looking for cheaper alternatives. That said, make sure to regularly check what search terms people have used to trigger your ad if you’re bidding on a broader keyword.
There’s no doubt that Google Ads is the most common platform for PPC advertising. That said, consider the three valuable tips outlined above—have a landing page, use ad extensions, and add negative keywords.
At this point, it makes perfect sense for you to invest in your Google Ads campaign. Doing so will not only drive traffic to your website but will also create sales conversion opportunities. Through your PPC campaign, you can level up your digital marketing and take your business up a notch.
If you’re looking for a digital marketing agency in London that can help with your PPC campaign, get in touch with us today! We’re happy to help.