South by South Jobs Event

Advertising, lead generation, Strategy, Video
About This Project

TMRW serve as home base for freelancers, start-ups, established companies and multinationals building tech-enabled innovations and have all of the things you’d find in a traditional co-working space. They host South London’s largest tech and digital recruitment event, South by South Jobs.


They asked us, to advertise the South by South Jobs event, with the goal of increasing ticket registrations, but with only a 3 week time frame to play with. The goal was 500 sign ups…


The strategy decided upon, included campaigns across Facebook, Instagram and Google search networks. We used a combination of retargeting viewers of an event awareness video and the targeting of Google users, looking for job events and other relevant search terms.


The results…

  • 615 sign ups
  • 60%+ conversion rate
  • 86,767 impressions
  • Average cost per sign up of £0.98
  • 1,152 video views [minimum 10 secs]


“I have been impressed with Routes 4 Media’s ability to generate fast results, in what was a very difficult time frame.”

– TMRW’s founder and serial entrepreneur, Francois