Pearly Whites

Advertising, Marketing
About This Project

Voted Australia’s most popular at-home teeth whitening brand, Pearly Whites is one of the global leaders in a very competitive marketplace.


We were asked to develop a social media marketing strategy, which included Facebook and Instagram, with an influencer marketing element.


Content and targeting was very much the focus of our strategy – creating very engaging content, for a young social media savvy demographic. We used short videos, testimonials, funny content to quickly establish the brand through social media, and to drive traffic and sales.


The results included a combined social media following of over 140,000 engaged users.