New York Times – Energy Conference

Category
Marketing, Strategy
About This Project

A landmark conference, held in Paris, with world-class journalism delivered in real time to address the most pressing issues. The pivotal event leading up to COP 22.

 

Challenge

Develop a social media and influencer marketing strategy, to rapidly grow, engage and convert social media followings across all major platforms.

Solution

Detailed and meticulous research, to create a data-driven social media and influencer marketing strategy. This involved competitor research, content planning, blogger outreach, brand analysis and coordinating with speakers, partners and sponsors.

Results

A very detailed strategy and relevant Twitter influencer lists, for the NYT team to implement. And, of course, fantastic feedback from the client!