Women’s fashion brand Increases ROAS by +386%

An additional $48,000 per month generated with the same ad spend!


Sassy Lila are an early stage women’s fashion brand trying to disrupt and compete in a very saturated market. They came to us when they were struggling to scale their paid social and search advertising, as their ROAS was worsening. 


A full-funnel data-driven strategy that allowed us to scale profitably and grow faster. This approach allowed us to account for each level of the sales funnel: Consideration, Conversion, Loyalty and Advocacy and the model we follow is below:

  • Plan – A data-driven approach to review current social advertising effectiveness, customise analytics, set up KPI dashboards and objectives.
  • Reach – Build awareness using relevant techniques and tactics.
  • Act – Encourage interactions on the website or social media to help generate leads for the future.
  • Convert – Use retargeting and nurturing to persuade audiences to book and enquire.
  • Engage – Increase sales from existing customers by improving personalised communications.



ROAS Increased by +386%.

We have optimised their remarketing funnel and implemented our growth strategy which resulted in us to increasing the account ROAS by a staggering +386%.

Additional $48,000 per month generated with the same ad spend.

Lift in ROAS from us revamping remarketing funnel and our adjustments to cold audiences resulted in additional $48,000 per month generated with the same monthly ad spend on Facebook and Instagram Ads.

Routes 4 Media have scaled what was a struggling business into what is now closing on a 7 figure brand. Thanks so much guys.
– Samantha / CEO / sassylila.com
Women's fashion brand Increases ROAS by +386%