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86 Million+ impressions for the Festival of Education!

Summary.

The Festival of Education went into its 10th year in 2019 and they needed a social media strategy which was fit for their biggest event ever! This meant that we had to reach and engage more people than they ever had done before.

Solution.

A social media marketing strategy was devised, geared towards leveraging influencer reach, driving engagement and reach.

Result.

  • Social media engagements increased by 115.6%
  • Followers increased by 5.4%
  • Messages sent increased by 29.2% and messages received by 112.1%
  • #EducationFest reached 12,921,565 users.
  • #EducationFest resulted in 86,104,400 impressions!
  • There were 11,094 total posts, including retweets, using #EducationFest.
“Outstanding work again from Routes 4 Media – they never fail to improve on the previous event!”
Shane Mann 
Festival Director
86 Million+ impressions for the Festival of Education!
86 Million+ impressions for the Festival of Education!