The Festival of Education went into its 10th year in 2019 and they needed a social media strategy which was fit for their biggest event ever! This meant that we had to reach and engage more people than they ever had done before.
A social media marketing strategy was devised, geared towards leveraging influencer reach, driving engagement and reach.
- Social media engagements increased by 115.6%
- Followers increased by 5.4%
- Messages sent increased by 29.2% and messages received by 112.1%
- #EducationFest reached 12,921,565 users.
- #EducationFest resulted in 86,104,400 impressions!
- There were 11,094 total posts, including retweets, using #EducationFest.