Exponential Growth For One Of The World’s Largest Education Groups!

Greatest audience growth vs their competitors!


Cognita is an extraordinary family of diverse yet connected schools with 77 schools in Europe, Latin America and Asia. They employ 7,500 teaching and support staff in the care and education of more than 50,000+ students.

Cognita approached us after seeing the work we have done for The Festival of Education and many of education organisations over the years, with a challenge… Substantially grow their online audience, with a focus on Twitter and then Instagram whilst making sure that the audience is highly relevant and engaged. Challenge accepted!


  1.  A VERY detailed data audit carried out by our most senior analysts, which allowed us to evaluate current social media performance, what was working, what wasn’t etc.
  2. A growth plan, combining paid audience acquisition with organic audience acquisition.
  3. Super-targeted campaigns, bringing in the most relevant people. 
  4. Ongoing consultation around content and how it relates to audience growth.
  5. Detailed reporting and analysis to constantly improve. 


  • Total net audience growth of 10.1K users
  • 50% higher growth that the competitor average
  • Largest Twitter audience amongst their competitors

Routes 4 Media have been instrumental in helping us grow our social following on Twitter and Instagram. Ben and the team are great to work with - professional, knowledgeable, and timely.

- Sophie Hickey / Cognita Education

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Exponential Growth For One Of The World's Largest Education Groups!
Routes 4 Media listed in top 5 Digital Marketing Agencies Of 2019 by DesignRush.
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