Making a campaign takes more than just a few photos, videos, or write-ups. It takes careful planning and proper follow-up to make it a successful campaign. How do you know that your campaign is working? Contrary to what most people think, it takes more than just gut feeling. If your campaign suddenly has a good social media impact, it’s not merely about luck.
There’s a science behind quantifying the effectiveness of your social media campaign. It all boils down to what they call social media key performance indicators or KPIs. This is the standard measurement of how far or deep your social media content reaches your target audience. We’re here to discuss what KPIs mean and how they impact your marketing campaigns.
How does social media KPIs work?
To understand the nature of KPIs, think of them as essential data to help with your research. The more data you gather, the more informed you are in making decisions to increase the success rate of your marketing campaigns.
With a carefully formulated KPI, it can give you an idea of how a specific marketing campaign has affected your follower growth. It can also give you an accurate measurement of website traffic. Moreover, KPIs can be in different forms, namely, comments, impressions, and click-through rate (CTR).
Three types of KPIs
The number of comments will help measure the engagement of specific social media posts. Comments can start conversations with your audience and will likely reveal what things they want to share. By reading the comments, you will know how your audience responds to your content. They can either give positive or negative feedback. They can also give their reactions, whether they are happy, sad, or angry. All these types of feedback can be quantified to serve as a basis for a more accurate campaign.
An impression is a measurement of how many times a post has appeared in someone’s news feed. It’s a highly useful social media KPI that will help you monitor how your post captures the attention of your audience. It also reveals if you have repeat viewers by monitoring your impression-to-reach ratio.
Take note, however, that impressions can be hard to control since different social platforms have their own unique algorithms. For example, Facebook’s approach to its video ads is different from Instagram’s metric system. To help you increase your post’s impressions, you can use trendy hashtags or keywords. You can also work with influencers to help you boost
Click-through rate (CTR)
CTR is a simple concept that measures how many times a link has been clicked. It determines the rate of your engagement by the number of people who want to learn more about your campaign. It also determines the rate of conversion by how each click can convert to your website or vice versa. This is a great way to find out how effective your call-to-action (CTA) is in motivating your audience.
Creating social media campaigns can be easy with the opportunities that many social media platforms provide. However, the quantity of social media content does not necessarily assure its quality. For a campaign to work, it must increase your customer engagement and increase your company revenues. To help you track the progress of your marketing campaign, incorporate strategies that can be measured by KPIs.
We are a social media marketing agency in London, get in touch with us today to see how we can help you make effective marketing campaigns.