Consumers are becoming immune to ads—and you can’t blame them. When you’re exposed to many advertisements in every digital space you visit, you will eventually get used to them and don’t take notice of them anymore. This development spells disaster for many businesses, as online advertisements are one of the most essential tools to increase awareness and boost sales.
Beat the Numbers With Better Ads
Your target audience can’t ignore your advertisements for long, especially if they’re made well. You simply can’t win them over with more ads; if you want to drive more conversions, you’ll need to invest in better ads—particularly in dynamic ads.
Dynamic ads are banners that change to personalised content specific to each user. They ensure that your consumers will be exposed to relevant services or offers based on their interests, intent, and actions. Facebook dynamic ads, in particular, use your Facebook pixel to show ads to those who already have an interest in your business.
Why You Should Use Facebook Dynamic Product Ads
The future of advertising is bright! Thanks to the latest feature to Facebook’s advertising community, Facebook dynamic ads, you have a better chance of improving your products’ advertisement and, ultimately, increasing your sales.
By investing in Facebook dynamic advertising, you can:
- Save More Time
Creating the perfect advertisement takes much less time than before! Gone are the days when you have to input product information to create an ad—with Facebook dynamic ads, you don’t have to set an ad up manually anymore.
Instead of creating individual ads for every item, you only need to have your remote digital agency provide a catalogue. Once you have a list of all your products and services that you want to advertise ready, Facebook will go through it and find the product you wish to create the ad about.
- Have an Automated Campaign
You don’t have to worry about circulating Facebook ads on a sold-out product anymore. The product catalogue will immediately inform Facebook whether a product is in stock or not; it will remove the ad itself so that you don’t have to! Dynamic ads will continuously optimise and promote your products and services without having to configure each ad yourself.
- Reach a Wider Audience
Facebook dynamic ads allow you to reach new audiences through broad targeting. With broad targeting, you can reach people who have expressed interest in your products or products similar to yours, even if they haven’t yet visited your page or website. Targeting a broad audience means that the people in this audience will see your products or services relevant to them.
Besides broad targeting, you can also reach more people with more devices! Unlike Facebook Exchange, consumers can now view dynamic ads on whatever electronic gadget they use for more exposure and chances of conversion.
Change the way you advertise with Facebook dynamic ads! You can drive more conversions in much less time and with much less effort by investing in dynamic product ads. As long as you work with a remote digital agency that knows how best to use Facebook advertising, you will successfully achieve your business goals!
Do you want to advertise your product or service on Facebook? Leave it to us at Routes 4 Media! We are a cloud digital agency that provides Facebook advertising services in London. From driving sales and app downloads to very specific lead generation, we can help you achieve your goals. Book your free discovery call today!