In-House vs Agency PPC Management in 2020 – Which One to Choose

When it comes to Pay-Per-Click (PPC) campaigns for your business, you need someone knowledgeable in it to ensure that it’s effective for your business. Many business owners today get caught up in between hiring in-house PPC management or working with a PPC agency. Which is the best option? Let’s weigh-in:

In-House PPC Management

One of the things that make hiring in-house PPC management appealing is that they will be 100% focused on your company. That means they will be obliged to abide by every rule in your company and know all the intricacies of your business. When a PPC manager knows everything about your company, they can create campaigns more effectively. 

Additionally, in-house PPC managers have more guaranteed commitment to the company and will also give you more flexibility. This is because you will always have someone to rely on even during your holiday breaks, if and when the situation calls for it. 

Usually, a business that hires in-house PPC managers also has its in-house SEO experts. The two can work together more efficiently because they will be both in the same workplace. It makes collaboration much easier between the two departments, and there will be opportunities for every person in each group to build rapport in company meetings, team buildings, etc. 

The downside of hiring an in-house PPC manager, however, is that it brings additional costs to the company. Aside from the salary, you may also need to pay for several expenses, such as health coverage, life insurance, dental plans, etc.

So, if you don’t want the additional costs, you might want to consider outsourcing to a PPC agency. 

PPC Agency

One of the best things about working with a PPC agency is that you get to work with experts in the field. They have years of experience working with different businesses, covering various industries and niches. 

Moreover, when you outsource to a PPC agency, you reduce management tasks, especially when you’re already focused on your in-house marketing team. A PPC agency can operate on its own, and all you need to do is discuss to them what you want to achieve. PPC agencies will also provide you with regular reports to keep you in the loop of progress. Aside from that, there will be regular meetings between you and the PPC agency to brainstorm ideas and discuss strategies. 

Another main reason that a lot of companies outsource to a PPC agency is that it saves them more money. By outsourcing, companies prevent labour costs that can be too expensive for small businesses. 

The Bottom Line

Whether you choose an in-house PPC expert or outsource to a PPC agency, you need to do thorough research to ensure that you’re getting the best one for your business. Therefore, you must set your goals and identify your PPC needs first. In doing so, your search for the right PPC expert will be properly directed, which will eventually lead you to the right choice that will suit your company’s needs.

If you’re looking for a PPC marketing agency in London, get in touch with us today! We’re happy to help.