Hosting an event is an essential activity for many businesses today. To guarantee that you will have a successful event, you must not rely on traditional marketing alone, such as sending mail invites, distributing flyers, putting on billboards, calling prospective attendees, and so on. At present, many people use social media platforms to stay updated with the breaking news, latest events, and exciting activities near their area. So, it is best to take advantage of these platforms to generate buzz, reach out to more users, and attract your target audience.
Social media is a useful tool for event marketing. Here are some easy steps you can take to promote your event:
- Create a well-produced video
Video is a powerful content that can go viral when produced well and marketed effectively. What makes a video powerful is that it is easy to consume and understand, convey your message effectively within seconds, and connect with your target audience emotionally. It can boost your website traffic, create conversations for your prospective attendees, and generate social media engagement.
That makes investing in video marketing worthwhile, especially if you need to promote your event. You can enlist the help of a reputable remote digital agency so that you can fully enjoy the benefits of video marketing. You can ask them to create a teaser video to give your prospects a glimpse of the exciting experience they can look forward to and what they can expect from your event. After the event, you can also share a post-recap video that contains the most significant parts and unforgettable moments of your activity.
- Create a Facebook event on your business page
Facebook has millions of active users that you can reach when you maximise the platform. To gain exposure and manage engagement, create a Facebook event on your business page. Make sure to post updates regularly to retain the attention of your target audience and keep them informed about the most important details of your event.
Use Facebook Ads features as well to ensure that you reach more of your target audience. Ads allow you to define your target audience, monitor engagements and collect responses from people who are interested in attending your event.
- Come up with a creative and memorable event hashtag
Encourage your attendees to share your event on various social media platforms. Along with their post, encourage them to use your event hashtag. Doing so will make your event stand out among other events, and exploring posts about your activity will be a whole lot easier.
A reliable cloud digital agency can help you come up with an event hashtag. It has to be short, memorable, and creative so that it can attract attention and pique the interest of your target audience.
Hosting an event requires thorough preparation and planning, and a crucial part of this is promoting it to ensure that it will attract attendees. Follow the social media tactics mentioned above so that you can have better chances of making your event a success.
If you need help from a reliable digital advertising agency in London, you can count on us. We specialise in Facebook advertising, social media marketing, email marketing, content marketing, and more. Contact us today to learn more about how we can help you!