One of the most important things for brands today is to ensure they are ranking high on Google. Ranking high on Google, specifically on the first page, is vital to reaching online success. Online users today want information as quick as lightning. Therefore, most only stick to what they see on the first page. If your business isn’t on the first page, then it becomes a huge problem for you.
The tricky part is, ranking high on Google is challenging. Your site will rank on various positions depending on the terms used in the search bar. These search terms are your keywords, which are essential to your marketing strategies.
To find out your Google rankings, you need to monitor your average rankings over time via the Google Search Console. You might have noticed that your rankings have dropped significantly in specific periods. If you’re wondering why, here are the most common reasons:
There’s a Change in Google’s Algorithm
Thousands of Google algorithm updates take place every year, and most of them go unnoticed because the changes are too small. However, every now and then, Google has major updates that can cause an uproar because it dramatically affects search rankings.
There really is not a lot you can do after an algorithm update. Usually, SEO experts will start to investigate what the update was about and how they can remedy the rankings.
You Made Changes on Your Website
Indeed, you need to keep your website updated and ensure it’s performing well. However, making changes to your website, such as redesigning it, can confuse Google. In turn, your rankings will drop.
You can fix this by logging into Google Search Console to find out issues or error warnings on your site. From there, you can fix the issues accordingly.
Your Competitor Is Making Marketing Moves
You have competition, and you’re well aware that your competition is trying to outrank you. If your competitor is investing in marketing strategies to overtake your business online, then you will definitely see a drop in rankings, which means their strategies are working.
You can fix this by looking at your competitors online. It’s easy to see the changes, such as an improved website, etc. From there, you will be able to take the necessary action to compete and regain your Google position.
Your Content Is Not Doing Its Job
The content on your website is very important. It should be able to capture your audience’s attention and have them stay longer on the site. When users stay longer on your site and spend time reading your content, Google will recognise its high quality, which will boost your rankings on the SERPs. That is why you need to ensure you have high-quality content at all times. Otherwise, you will see its effects on your Google rankings.
Knowing your position on Google and monitoring it are important. If you notice a significant drop in rankings, these are the most common reasons you should take a look into. The good news is, you don’t have to do this all on your own. You can hire professionals to help you boost and monitor your Google rankings.
Routes 4 Media is a reliable remote digital agency. We use created, targeted media buying and data to drive customer acquisition for ambitious companies. Book your free discovery call today!