Google SEO Tips You Should Know to Nail Your Strategy in 2022

2021 is almost over, and marketers are gearing up for the following year. The insights we have learned and the techniques we have mastered as a remote digital agency will help provide exceptional services to businesses that need help with their online presence. 


If you’re a business owner looking forward to your company’s growth in 2022, this post is for you as we, at Routes 4 Media, shares some of our best Google SEO tips that you can apply in the coming year:


Increase Your Organic Clicks


Gaining more Google clicks regardless of your ranking. Is it possible to get more clicks even if you don’t have one of those coveted spots on SERPs? Yes, you can still increase the number of clicks you get from your current ranks. Here are some ways to do so:


Add Meta Descriptions


If you’re still not utilising meta descriptions, it’s time to rethink your strategy. When it comes to SEO, it’s not actually a new tip but one that many still overlook. Yes, it’s surprising that only 30% of all websites use meta descriptions. You should do it, though, because having a clear meta description that includes target keywords can encourage more clicks. 


Refresh Your Successful Content


In the past few years, you must have had some content that was really successful. They may have even held the top spot on Google’s search results page. But as years pass, those successful materials have probably gone stale. You need to update your content, tweak it to make it more current and relevant, and post it on your social media. You can relaunch by altering the URL, too. 


Add More Internal Links


Increasing internal links is also a strategy that you should try in 2022 if you haven’t been doing it still. Scan your content for internal linking opportunities. It’s actually one of the quickest approaches to increase clicks and improve the performance of your content. Make sure that you add new links to existing content and remove anything that’s unnecessary.  You can also make use of topic clusters to connect all related posts. 


Invest in Your Website


What this means is that you should take a look at your website as a whole and not just your content. Is the design still current? Are the pages loading faster? The overall user experience plays a significant role in your SEO performance and your ranking. Make sure that your website is well-designed, current, and user-friendly. 


Make Sure You’re the Last Click


Last but certainly not least, you should make sure that you’re the last one to click. What this means is that you should be able to provide the audience with the information that they’re looking for and satisfy them so they won’t go elsewhere. When you are able to make users happy, you can be sure that this is a great leap towards a better SEO performance. 




These are just some of the things that you can do to improve your SEO performance in 2022. Of course, if you really want to make it the year when you dominate your industry online, make sure that you work with a trusted cloud digital agency that can produce the best results for you. 


Routes 4 Media is a reliable remote digital agency in London that tailors solutions for our clients. Our team of experts can help you achieve your digital marketing goals in the coming years! Contact us today to know more!


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