Digital Marketing vs Social Media Marketing – Our Guide

Business owners know the importance of digital marketing and social media marketing, but many of them use these terms interchangeably. Contrary to popular belief, digital marketing encompasses all types of marketing activities performed digitally to promote products and services, and social media marketing is just one of digital marketing’s channels. 


As such, knowing the difference between digital marketing and social media marketing is essential. That way, you can learn more about how to make the most of them, maximise your marketing efforts’ effectiveness, and create an effective marketing strategy that works best for your brand. Use this article as your guide to discover what makes them unique from one another.


What Is Digital Marketing?


Digital marketing is the process of promoting your products and services to encourage your target audience to buy them and drive your sales. It uses digital media channels to achieve your business goals, such as creating brand awareness, building a strong relationship with your customers, growing your profits, creating and adding value to your brand, and more.    


What Are Digital Marketing Tools?


Online presence plays a major role in your business’s success. To stay competitive, you need to be active on several channels at the same time. It is challenging, but you can save your time and effort by partnering with a remote digital agency and taking advantage of digital marketing tools, like the following:


  • Affiliate marketing
  • Content creation tools
  • Content curation
  • Customer service tools
  • Display retargeting
  • Email marketing
  • Organic social media marketing
  • Paid social media marketing
  • SEO tools
  • Social media channels
  • Video hosting tools
  • Website analytics


You don’t have to incorporate all available digital marketing channels into your marketing campaign. To achieve your goals, you must use a marketing strategy based on your business’s industry, target audience, and budget. You also have to explore your advertising options, make changes, and track the outcomes to determine which strategy works best.


What Is Social Media Marketing?


Social media marketing is a type of digital marketing that uses social media platforms for marketing your products and services. It centres around communicating and engaging with your target audience, posting engaging content regularly, holding contests and giveaways, promoting your brand identity, collaborating with industry experts and influencers, and more.


Using social media for marketing may be effective for your business because it can reach your target audience quickly. It has a faster response rate compared to other forms of digital media marketing. With the right strategy, your social media content can even allow you to dominate trends and reach global audiences.


What Is the Difference Between Digital Marketing and Social Media Marketing?


Digital marketing utilises both online and offline channels, such as mobile advertisements, TV, online advertising, and SMS, to attract your target audience’s attention. You can promote your product, services, or brand using banner advertisements on TV, the internet, or billboards. 


On the other hand, social media is an integral part of digital marketing. While you can use more than one social media channel, it is limited to online boundaries. Social media marketing campaigns also rely heavily on your content strategy, so work with a skilled team specialising in social media marketing in London to help you consistently post valuable content across your social media platforms.




Digital marketing and social media marketing are both effective ways to make your brand recognisable, attract more customers, convert more leads, and improve your sales. However, your marketing campaign will likely fail if you don’t even know their difference. 


Remember the important information stated in this guide and team up with a reliable digital ad agency like ours to help you meet your goals, allowing you to manage your marketing assets effectively! 

Routes 4 Media is a full-funnel cloud digital agency. We offer social media marketing, Facebook advertising, digital PR, and more in London. Book a discovery call today to grow your business!