Marketing is an integral part of any given business. Its primary goal is to create brand awareness and promote the company’s products or services. In this time and age, there’s a wide array of marketing plans and strategies to employ—from Search Engine Optimization (SEO) to website creation and development.
Two marketing strategies that have been all the rage these days are content marketing and social media marketing. Content marketing focuses on content production and creative thought. Social media marketing, on the other hand, takes place on social media platforms and emphasizes promotion. Both strategies are different but also very much intertwined.
The question that we should be asking, then, is what is the difference between content marketing and social media marketing? Keep reading to learn more.
Content Marketing vs. Social Media Marketing by Definition
To understand the difference between content marketing and social media marketing, let’s start by taking a look at the definitions:
- Content Marketing: This is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content consists of online materials such as videos, blogs, and social media posts. This does not explicitly promote a brand but is intended to stimulate interest in its products or services.
- Social media marketing: This is a form of marketing that uses social media platforms and websites to promote a product or service. This also provides companies with a way to reach new customers and engage with existing customers via social media channels such as Facebook, Instagram, or Twitter.
There’s More Than Meets the Eye
Based on the definition, both marketing strategies have a different focus. While content marketing is more focused on content creation, social media marketing emphasizes the use of social media platforms. While both endeavours to promote a company’s products or services, they may be more than meets the eyes. Let’s dig further:
- Marketing Size and Scope: Marketing size and scope may have a say on what marketing strategies to employ. If you are a one-person marketing team, chances are you may wear multiple hats and your roles may be fluid. While you apply content marketing, you may use such content on your social media platforms as well. This is like hitting two birds in one stone. However, in a large marketing team, individuals may be specialized in areas of marketing. One may be focused on handling all the social media channels, while others may focus on the content production itself.
- Message and Medium: When it comes to message and medium, that is where you can best differentiate content marketing and social media marketing. It’s evident that social media marketing is a channel while content marketing is a tactic. Social marketing is a channel where you can find potential customers by listening to earned conversations and analyzing your owned accounts. On the contrary, content marketing allows your company to add value to potential customers by creating and distributing content materials such as blog posts, videos, and web pages.
At this point, we may end up concluding that content marketing and social media marketing are different in their basic approach but may be similar in direction. As with any case, however, there’s a spectrum—this too applies in the world of marketing. The information outlined above only aims to shed light on the difference between the two. In the end, however, you can always take advantage of these two marketing strategies and see how they can make a difference in your business.
If you’re looking for a social media marketing agency that specialises in helping with recruitment, get in touch with us today to see how we can help!