marketing

marketing, social media

How to Have a Successful Social Media Marketing Campaign

Since social media’s boom in popularity, people have seen a growing number of ads and other marketing strategies on their newsfeeds. That’s because social media…

Content, marketing

5 Content Marketing Trends to Take Advantage of in 2022

Content marketing is one of the strongest marketing tools that businesses shouldn’t neglect to use to their advantage. With strong content, you can connect to…

marketing, social media

3 Key Functions of Video Content in Social Media Marketing

When social media was first launched for public consumption, people were limited to posting only text and low-quality images. But as technology developed and more…

Content, marketing

4 Ways Content Marketing Helps Your Business Strategy

As it has been said before, content is king. Overall, it is what keeps your blog site, YouTube channel, and social media pages running. Without…

Funnels, marketing

4 Full-Funnel Marketing Essentials That You Need to Know

A marketing funnel helps you better visualise and understand the process of turning your leads into actual customers. Depending on where you are in the…

marketing, social media

Social Advertising for 2021- Utilising Your Followers’ Reach

Companies that managed to survive the challenges of COVID-19 deserve to have a pat on the back for making it this long. With 2020 finished…

Funnels, marketing

Why Using a Full-Funnel Marketing Strategy is Beneficial

Now more than ever, brands must be able to reach their customers. When is the right time, though? Surprisingly, it’s not only when they need…

marketing, social media

4 Ways to Personalise Your Social Media for Marketing

There’s no denying that social media is powerful in this day and age. Not only are these channels used on a personal level, but they…

Content, marketing

4 Crucial Content Marketing Mistakes You Should Avoid

Content marketing is one of the best and most important investments a company can make. A good content marketing strategy will drive more traffic to…

marketing, Public Relations

Ways to Combine Your PR and Digital Marketing Efforts

Public relations (PR) is a strategic communication process that helps you establish meaningful relationships with your target audience, build trust and credibility in your brand,…