A Quick Guide to Digital PR and What It Can Do for Your Brand


Digital PR is an online marketing strategy you can employ to generate awareness for your brand and improve your online presence. 


This strategy follows the same concepts and practices as traditional PR, but the main difference is that all executions are done online. This key difference is what makes digital PR so powerful. Utilising online platforms provides any business with the opportunity of reaching a broader audience that cannot be reached with offline methods alone. 


In the sections below, you’ll get to understand this online marketing strategy better, as well as, learn about how you can use it to take your business to the next level: 


What is Digital PR, and How Is It Different From Traditional PR? 


In traditional PR, your agency mostly works with journalists to get your brand featured in print publications such as newspapers and magazines. Your PR agency also aims to bring your brand to radios and televisions. 


Digital PR still utilises some forms of traditional PR, but it maximises the digital platforms available today to spread the word about a business. 


A successful digital PR strategy enables you to get interviewed by online publications, therefore increasing your online presence. It also uses the interactive power of social media to cultivate further recognition for your brand. 


As we live in increasingly digital times, you must learn to adapt by incorporating digital PR into your strategy. Doing so will allow you to combine the best of traditional PR and the amazing benefits of content marketing, social media marketing, and more. 


What Are the Benefits of Employing Digital PR? 


  1. It Can Help Drive Traffic to Your Website 


A focused digital PR campaign can help you establish your online identity. With your brand being mentioned more frequently in various platforms, you can easily generate brand familiarity. 


Ultimately, continuously seeing your business in different online platforms can pique people’s interest and finally encourage them to visit your website. 


  1. It Can Improve Your SEO 


One of the things that digital PR works on is building high-quality backlinks for your website. These are essential in improving your search engine optimisation as they send a positive signal to search engines about your site. Consequently, they help you rank better for your targeted keywords. 


  1. It Helps Generate Leads and Sales 


When people see you more on search engine results pages, they’re more likely to head to your website. In the long run, having a solid digital PR campaign helps you improve your website traffic and, consequently, your leads and conversion rates. 


The campaign does not directly impact all of these; however, it does help put your business in a positive light. When prospects think of your brand highly, they are more likely to make a transaction with you than other brands. 




You need to take advantage of the power of the Internet to begin building your brand in this digital age. While traditional PR still contributes, what you must do is to invest time, effort, and resources into your digital PR strategies. This will allow you to maximise all available platforms today to make your brand known, establish yourself as an industry leader, and generate more high-quality leads. 


Looking for a digital PR agency in London to help you out in this big endeavour? At Routes 4 Media, we’re always ready to lend you a hand! As we’re an agency staffed by creatives who live and breathe social, we’re fully capable of crafting strategic and targeted campaigns. If you want to start grabbing headlines here and there, book a discovery call today!