5 Types of Follow-Up Emails That Guarantee a Response

Following up on leads is a challenging task. With so many brands and people sending emails, one’s inbox can get clogged just as easily. You need to send effectively, well-written follow-up emails to pique your customer’s interest.


There are many types of follow-up emails you can try based on the perceived behaviour of your customers. Here are just a few to check out.


1) “Need More Options” Email


This is the most common follow-up email and is normally sent to customers who visit your website with specific questions.


For example, you could send an email to someone who has visited your website and enter in a query such as “What is the average price of your product?” or “What’s the best price of your product?”


They may also be interested in a specific product. Let’s say they’ve entered “X product” into Google, and your website has come up. They may enter your site with the intention of finding out more about “X product.”


2) “Need More Information” Email


This type of follow-up email is sent to customers who have narrowed down their choices but are still unsure about purchasing.


For example, they may have liked the look of your website and had plenty of options to choose from. However, they may not have made the purchase right away. This may be because they like your products but are unsure if your brand is trustworthy.


This is where customer reviews can play a huge role. Unless you can speak to customers who have used your products and loved it, this may cause a potential customer to lose interest.


To help your customer decide, you can send them an email with links to customer reviews. All you need to do is to go to the section of your website where customer reviews are located, then email them the link when they are ready to make the purchase.


3) “Don’t Go Just Yet” Email


This type of follow-up email is sent to customers who have viewed a product on your website but have not visited your store.


For example, they may have seen your product but have not placed an order because they are unsure if they can trust you to deliver.


To remedy this, you should send an email with a link to your shipping information, or the warranty information you offer. This can make your customer feel at ease and help them decide to purchase from your store.


4) “Don’t Forget About Me” Email


This type of follow-up email is sent to customers who have made a purchase but have not returned for a second purchase.


For example, if a customer purchased from your store, you can send them an email with a quick reminder about the company.


This way, they will not forget about you entirely and might return to purchase again in the future. Your customer may also recommend your brand to people they know.


5) “Closing the Deal” Email


This type of follow-up email is sent to customers who have visited your website and have already placed an order.


For example, they may have placed a product into their shopping cart but have not made a purchase.


To help close the deal and make a sale, you can send them an email with a reminder about the products they are interested in. This could be to ask them if they need anything else or remind them about the shipping information.




Following up on leads is a critical part of any sales and marketing strategy. To do it effectively, you need to know how your customers interact with your brand. Working with a remote digital agency just might help you achieve this.


Craft insightful, personalised, and effective follow-up emails with the help of Routes 4 Media. We are a cloud digital agency based in London that uses creative solutions and data-driven analysis to produce results. Get in touch with us today if you want to build your online presence.


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