5 Easy Ways to Boost Your Site’s Search Engine Ranking

Improving their website’s search engine ranking is the goal of every business. Follow these five suggestions and watch your website rise the ranks to the top of search engine results.

  • Regularly Audit and Update Your Content

The best indicator of a site’s relevancy is updated content. Make sure to follow a regular schedule and keep your content fresh. Search engines highly regard this. Set a schedule for auditing your website as well. 

  • Blogging

Writing keyword-rich articles for your departmental news blog may also help your search engine rankings. Additional blog entries may simply be brief updates on the particular subjects you’re interested in. When it helps the reader get a better image or more information about a topic, interlink your linked CMS websites and blog entries.

  • Check or Update your Metadata


A section in the centre of the tags on each page of your website allows you to provide metadata or information about the page, which you may edit as needed. You must analyse and update the material on your website frequently.

  • Keyword Metadata

The rule of thumb is that there should be no more than 3-7 phrases containing 1-4 words each phrase. Metadata on keywords is seldom utilised in search engine ranking calculations. You should already be familiar with your keyword phrases, so adding them to your keyword information won’t do any harm. 

  • Title Metadata

The titles that show at the top of a web browser, as well as the headlines that appear in search engine results, are handled by the title metadata. Web developers have created an automatic technique for developing meta titles for each page based on the page title on a CMS-powered website.

  • Description Metadata

When a browser searches for a page, it returns the page’s description metadata. Two whole sentences are the standard length for a decent meta description. Even if search engines don’t utilise your meta description, you should still provide it. Your website’s front door is a window display, and the purpose is to entice visitors to come in.

  • Create Excellent Content That Is Relevant and Credible

Creating high-quality, authoritative content is the key to SEO success, and there is no alternative for it. Work on your online writing talents and establish yourself as an expert on the subject you’re writing about. Site traffic, specifically yours, is boosted by high-quality content tailored to your target audience’s needs.

  • Content

Search engine rankings are heavily influenced by the quality and relevance of the content on a page. Include exciting, relevant and supplementary resources in your links. It is essential to use your keyword phrase many times on the website. If you’re tasked to create content, you should include keywords in the first and last paragraphs and two to four additional times throughout the document. Your organisation’s main website should be linked to as well as other relevant websites.

  • Multiple Keyword Phrases

Search engine rankings for several keyword phrases are pretty challenging unless those terms are highly similar. For example,  “biomedical engineering jobs” and “biological engineering careers” may be found on the same page, depending on the keyword density. 


One page ranking for both “student affairs” and “gender discrimination” is not likely to be achieved. There should be a unique webpage for each keyword phrase you want to target on your website.

  • Be Diligent and Use Alt Tags

Alt tags, also known as alternative text descriptions, should always be used to explain your picture and video files. They make it possible for search engines to find your website, which is essential for those who use text-only browsers or screen readers.

  • Create a Site That Attracts Links from Other Sites

An informative, authoritative and impartial webpage that assists readers in learning more about the subject matter they are interested in is more likely to attract links from the other sites, which can boost your search engine optimisation. 


Instead of using “click here” links, consider putting the name of the destination in the body of the text. For improved authority and trustworthiness, always provide descriptive links by connecting keywords and appropriate language inside the body of the content.




These five tips will go a long way towards increasing your website’s search engine ranking. They are useful in attracting your target audience to your website’s content.


At Routes 4 Media, we can assist you in getting better rankings on search engine result pages. As a remote digital agency, we provide full-funnel digital marketing services, such as creative content development, SEO and social media marketing, to clients worldwide. To learn more about our cloud digital agency, schedule a discovery call now.

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