There’s no denying that social media is powerful in this day and age. Not only are these channels used on a personal level, but they are utilised in the business context as well. Whether posting ads on the Facebook News Feed, publishing content through IG stories, or promoting your products or services on LinkedIn, these channels can be powerful platforms for business marketing.
That said, personalisation is the key to boost your social media marketing. It’s one of the most effective ways to create campaigns that will resonate with your target audience. This is because consumers are highly critical these days, as personalised experiences are things that they value.
Sounds complicated? Fret not, as we’ve rounded up four ways to personalise your social media marketing for your business:
- Personalised retargeting
In the digital space, you’ll most likely have multiple customers visiting your website or checking your social media profile. However, only a few of them will likely revisit your site and pursue business transactions with you. That means that the best course of action is to resort to retargeting—the practice of showing ads to the same people who have already visited your site with the help of automated tools. But this time around, be sure to make these ads personalised so that these prospects will think that what you have to offer is exclusively meant for them.
- Custom-fit videos
When it comes to content marketing, videos are deemed powerful since they easily get the message across and they resonate well with most people. Whether promotional videos or educational clips, they are easily digestible and very memorable for most viewers. But to make them more effective, it’s best to personalise them by making them custom-fit your target audience. When your prospects see these videos, they will most likely end up buying your products or get your services.
- Locally focused blog posts
Apart from your website, having a blog can make all the difference. Through your blog, you can create articles about your products or services, post infographics about facts and figures in your industry, and publish product photos for your consumers to see. This time, the best course of action is to create locally-focused content and ensure it will be shared on your social media channels. By doing so, you’ll be amazed at how you can attract your target customers in your locality.
- Holiday-related promotions
One way to stay relevant to your audience is for your business to celebrate the holidays as well. Whether Thanksgiving, Christmas, or New Year’s, these occasions must be reflected in your business’s branding, product marketing, and service promotion. While at it, be sure to post and share these on your social media profiles. In doing so, people will find your business more personable and relatable, and that can make a huge impact on your business.
At this point, you now know how to personalise your social media marketing. As outlined above, all it takes is to come up with the following—personalised retargeting, custom-fit videos, locally-focused blog posts, and holiday-related promotion.
With all these key steps, you can make your social media marketing as personalised as possible. Ultimately, these strategies are an excellent way to get your target consumers to patronise your brand and get your products or services!
We’re a digital marketing and advertising agency in the UK that offers online marketing services such as SEO, PPC, content marketing, email marketing, social media marketing, and web design and development. If you’re looking to boost your social media marketing in London through personalisation, get in touch with us today to see how we can help!