4 Ways To Develop an Effective Content Marketing Strategy

If you want to take your business to the next level and double its reach, growth, and sales, you need to start by improving how you approach your audience. The audience plays a major role in any business. Without them, there is no customer.


Content marketing is one aspect of the digital marketing world that connects you with these people. If you want your business to generate better results, you need to level up your content marketing strategy. Here are four ways how: 

  • SEO Optimization


No matter how great your content is, it will not generate good numbers for your website if it is not optimised for SEO. Optimising your content for SEO means designing it in a way that follows the best practices of Google and other search engines. SEO is responsible for helping your page rank, and it is the key that leads more people to your content. 


Optimising your website enables you to reach more people who can potentially become future customers. 

  • Create Video Content


Any form of visual content is highly favoured today, but videos are particularly worth paying attention to. Video content is fun and engaging, plus there are a lot of creative approaches that can make any topic entertaining. In fact, according to 68 per cent of marketers interviewed for a study, videos are a crucial element of any marketing strategy. If your business does not have video content yet, you are part of the 14.5 per cent that is missing out on all the opportunities it provides. 


If you want to level up the marketing of your business, consider investing in video content. Videos do not always have to be complex and costly. You only need great ideas and the right execution to engage people. 

  • Practice Social Listening


It is not enough that you make sure you post content every day. You need to ensure that your content is appealing and relevant to your audience. After all, content without much engagement is content put to waste. To address this and improve your overall social media performance, you need to learn to listen to your audience.


Social listening is the process of monitoring your brand, product, and keyword mentions on social media. It allows you to understand the current online conversations about your brand and what people think, allowing you to find potential opportunities. With all this information, you can discover a better way to engage your audience. You will know what interests them and have an idea of the current topics that they might want to talk about. Through this familiarity, you can connect with them better. 

  • Develop a Content Marketing Funnel


If engagement is not a problem, but your business is still not making any sales, maybe it is a content marketing funnel that you lack. First, you need to understand that people need to learn more about your brand or check many other similar products and brands before they make a decision.


A sales funnel can help you design your content in a way that will slowly direct these potential customers through the decision-making process until they are ready to buy. Having the funnel will help you know the steps that you need to take, depending on the current stage where your customers are in.




A well-designed content marketing strategy can be your key to attracting more supporters, converting them into loyal customers, and keeping them for a long while. To maximise results, make sure to incorporate an effective content marketing funnel that uses several strategies and mediums working together towards a common goal. 


Do you need a remote digital agency to help improve your small business’s performance? Routes 4 Media is a full-funnel cloud digital agency that produces actual results for clients. Connect with us today to learn more about our services. 

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