The Internet has tightened the competition for small and medium-sized businesses today. Despite the tight competition, it also paved the way for more opportunities. In fact, small businesses that now offer a strong product can compete with more prominent brands.
If you own a small business and you have an excellent line of products, you can compete with global brands only if you know how to make your products stand out. How do you do this?
In this article, we will share with you four tips on how to make your products stand out online:
1. Know your target audience
Identify the right audience for your product, learn more about them, and study product attributes that would be significant to their purchasing decision. There are many ways to know your audience and understand their behaviour. You can refer to your website and social media analytics that can provide you valuable insights on the type of customers that are likely to purchase your product.
2. Define your unique selling proposition
What is the unique benefit that your customers will get from purchasing your product? Define it and send the message across loud and clear through various platforms and even in your product labels. Be mindful of setting the unique selling proposition to price — this could be the easiest, but it is also the weakest because anyone can lower their prices.
3. Be an expert in your market
Even though you’re marketing products to a specific market, keep in mind that you may still not be considered as an expert until you show customers that you are an expert in your field. One way to set your product apart is when you represent your business as an expert in your chosen market.
It’s also a strong way for you to build credibility and make your product appear to be better than the rest of your competitors. An effective way to do this is to create blog posts around the topic of your product or share links and posts on social media as well.
4. Back-up your products’ information
If you want your product to stand out in the market, you need to have the data to back up its credibility. Know that today’s consumers veer away from sales-y content because they want the real hard facts before choosing a product or service. You can do this by selling your products with industry statistics or establish your social proof by posting testimonials and engaging with your customers on various social media platforms.
Marketing your product is a must, but it requires lots of work. It’s easy to lose sight of the product’s uniqueness, because typically, companies would be too engrossed to promote their products in the market. Keep in mind that if you want to stand out from the competition, you need to emphasise the uniqueness of your product. As mentioned, the growing competition online is one of your biggest obstacles that you have to overcome. For this reason, the tips listed above will help you leverage your products amid the tight competition. Check out these great campaign examples.
On the other hand, you can also seek professional help by hiring a digital marketing and advertising agency to help you. A digital marketing and advertising agency knows the ins and outs of online product marketing, which can help make your products stand out.
If you’re looking for a digital marketing and advertising agency in London, get in touch with us today to see how we can help you!