Facebook advertising can be one of the most exciting marketing ventures you can take part in. The idea of gaining access to billions of people around the world to sell your products is just something you cannot miss out on. However, getting started can be a real headache if you do not know what you are doing, not to mention the chances of success is a lot smaller than you think.
To ensure you start on the right foot with Facebook advertising, here are some tips to keep in mind:
- Set a goal
The worst mistake you can make when starting Facebook advertising is by going at it without knowing what you want from it. This will only lead to you creating a Facebook marketing campaign that has no vision, bringing no results or even the wrong ones. To stop that from happening, set a goal for your advertising efforts. It can be anything from boosting your sales to increasing website traffic.
By setting a goal, you can create campaigns that revolve around reaching it. This will allow you to make the most out of your investments and avoid wasting a single dollar on the wrong efforts or campaigns.
- Target the right audience
Once you have set a goal, you will need to identify your target audience. Remember, not everyone on the social media platform is interested in what you do, and advertising to the uninterested parties will yield zero results.
For that reason, you must specify and differentiate your target audience from the ocean of potential customers. You can do this with many tools such as “Audience Insights” to give you the data you can use to compare one person from the other. In other words, you can use your current customer base as a benchmark in terms of demographics, hobbies, and income to identify others who may show interest in your business.
- Follow up on your potential customers
Once you have people visiting your website or coming into contact with you, you must follow up on them as much as possible. This can be anything from a “thank you” email for their purchase or an upcoming product announcement.
Nevertheless, when you use Facebook ads, chances are people will only be interested in a short amount of time. By following up, you make this interest more long-lasting, meaning that they will stay up-to-date with your activities, posts, and more.
- Run giveaways and competitions
An excellent way to increase brand awareness and overall attention to your business is by running giveaways and similar competitions on your social media account. It will encourage your audience to share your post to others to boost their chances of winning, and you also gain their email addresses and personal details.
With their information in your hands, you can also start advertising to them and increase your customer base.
These are just a few of many tips we have to ensure you start Facebook advertising on the right foot. In any case, do not be afraid to experiment with new things, especially if you do not see many results from your current campaign. Suppose you target a group in a particular demographic but see little impact. In that case, do not be afraid to target a new demographic! Who knows—they might show a lot of love for what you do and be your ticket to success.
Are you looking to work with a Facebook advertisement company in London? Routes 4 Media is a remote digital agency with expertise on Facebook and more. Contact us today to get started.