The way you market your brand should be a crucial consideration now more than ever, especially with the current situation the world faces. Since the pandemic started, potential customers have stopped physically going to stores and have shifted to looking online for the things they need. There is no better time than now to look into full-funnel marketing.
A Successful Full-Funnel Marketing Strategy
The key to getting tangible results out of full-funnel marketing is to understand each part within it. Keep in mind that full-funnel marketing does not only consist of a singular approach but will have multiple plans of action that all complete the blueprint.
Full-funnel marketing has three main steps. The first thing to do is to make a broad audience aware of your products or services. After you have gotten the word out about your brand, expect a few heads to turn for a second look at what you have to offer them.
Step two is all about convincing people to buy your product or service instead of the competition. If they decide that what you are selling is worthwhile, they will move on to stage three of the full-funnel marketing plan, which is the conversion stage. In this stage, you will turn the interest of your customer into a sale.
How To Reach Your Target Audience
Any good remote digital agency will tell you that you can use a full-funnel marketing strategy to reach your target audience. But how?
The first thing you need to do is to identify who your target audience is. Once you can pinpoint exactly who might be interested in your brand, it will be much easier to determine where you can best reach them.
It will help you to consider these questions as you formulate your full-funnel marketing plan:
1 – How Do They Typically Discover Brands?
It is essential to find out what kind of buying behaviour your target audience has. What channels do they usually visit? Consider how you can leverage your existing marketing strategies on the channels your target audience visits.
It may also be a good idea to widen the reach of the channels you include in your marketing plan. You may never know what media may generate new viewers that may become potential customers down the line. This is the beauty of full-funnel marketing; each stage is handled differently and will yield different results.
2 – What Kind Of Content Do They View The Most?
Depending on the demographic of your target viewers, you can deduce certain aspects of their lifestyle. Make an effort to identify what kind of content they respond to the most. Do they read product reviews? Do they watch videos? Once you can narrow it down to what type of content sparks their interest the most, it will do your business well to generate a range of content that will suit your viewers.
3 – What Kinds Of Advertisements Do You Make?
It also pays to review the existing content you have created in the past. Check that they are still updated or whether new advertisements need to be made. Should you need to make new content, it pays to create multiple types of ads that have varying styles and formats. For the awareness stage, it is also advantageous not to stick to only one kind of advertisement to reach as many potential audiences as possible.
4 – What Is The Length Of Your Sales Cycle?
Determine the length of your sales cycle. Make sure that each step of your process will have a purpose to drive traffic for your brand.
If you are new to the game and have no idea where to start, don’t fret. A cloud digital agency can take care of all of these for you. These agencies will have all the experience and tools at their disposal to help you and your brand succeed. If you have any questions about how to proceed with your full-funnel marketing strategy, they will offer concrete advice that will benefit your long-term marketing plans.
Routes 4 Media is a full-funnel marketing and digital PR agency based in London. We use data-driven analysis to produce results for our clients. Our tried-and-tested marketing strategies will help you build a solid foundation for your business’s marketing efforts. Whether you are a B2B or B2C company, book an appointment with us today to kickstart your holistic full-funnel strategy.