Digital marketing is an effective way to promote a brand and increase conversion rates. One of the most crucial elements of a digital marketing campaign is content marketing, as it’s the element that helps promote social media exposure, brand authority, and PR. With that said, here are our four tips on how to thrive in the digital marketing space using content marketing:
1. Start Blogging
Blogging is one of the best ways for businesses to maintain their relevance in the industry. People are always looking for answers on things that they don’t know about the business — blogging provides the perfect solution for that issue.
Having a blog site will provide a place for the audience to come in and learn about the direction the business is headed. What’s more, is that it can be a place for you to give your professional opinion on certain matters. By giving your two cents on stories that affect the industry, you can promote your brand authority which will, in turn, boost your standing in the market.
When people trust your brand, they are much more likely to buy your products. For that reason, you should invest the time and effort into creating a blog site and keeping it updated regularly.
2. Invest in SEO
Social media has taken over the role of a library, as we don’t have to get in a car and drive somewhere to learn about anything. We can just sit down at a desk, launch Google, and look up whatever we’re looking for. It cuts down research time from hours to minutes — even seconds! The number of Google users have been rising consistently every year, so it’s fair to say that it’s the most powerful research tool in history. We would go as far as to say that if your brand doesn’t exist on the first two pages of the Search Engine Result Pages (SERPs), your business is practically invisible to the majority of the audience. Therefore, you need to invest in Search Engine Optimization (SEO) to improve your standing in the market and encourage brand exposure.
The three main components of SEO are keywords, backlinks, and page optimization. The prevalence of related keywords on your website can help to increase your relevance, which will improve your rankings. This is another reason why blogging is so effective. Backlinks are external links that are directed to your site. They help to increase site authority by telling Google that your site is trustworthy enough to be mentioned on other sites. Lastly, optimization ensures that the algorithm can easily crawl through your site while improving the browsing experience for users.
3. Use Podcasts to Your Advantage
Hosting podcasts is another way to gain more brand recognition. People want to see more from a brand than the same old boring articles posted every week; podcasts provide a solution for that issue. It’s a way for people to feel more connected to your brand, as they will be able to hear your voice. The human factor has a much more profound effect on branding than many people think. It’s not enough for us to read a piece of information from a piece of paper and feel satisfied. We need that information to be delivered to us by someone we feel connected to; we want to be entertained, frightened, and intrigued. This is what podcasts can do, as provides a layer of depth to how we present our content, which will affect how people perceive our brand.
4. Learn More About LinkedIn Marketing
LinkedIn is the most professional social media platform in the market, so you will need to use it to your advantage. By promoting your brand on LinkedIn, you will be able to make your brand seem more professional and trustworthy. Additionally, LinkedIn is a great way to get in touch with a number of authoritative figures in the industry. It can open the door for you to launch your next collaborative projects with the industry’s most followed influencers, which can launch your brand into the next level. Lastly, you can use it as a place to promote your weekly content and podcasts.
These are four of the most common and effective strategies to improve your content marketing campaign, but they are far from being the only ways. You will have to do some research to find out what works best for your brand.
If you’re looking for a content marketing agency in London, get in touch with us today! We specialise in creating content that boosts conversions & traffic.