Digital marketers always tell brands and companies to increase their online presence for more leads. However, there is more to this than creating accounts across all mediums. Unless you have a big team working behind your business, the job will be too much to handle. The weight of managing all these accounts could cause the quality of your content to suffer.
A digital presence is significant in modern times. However, not all platforms work for every business. You need to find where your audience is and which are better for your goals. You might soon realise that one or two platforms are more beneficial to your business than others.
From our experience, Facebook is an online platform that remains a worthwhile investment, and here is why:
- People are on Facebook
Facebook is one of the most versatile platforms out there in terms of audience. From young teens to older adults, you will find nearly every demographic on it. As of writing, there are 2.8 billion people on Facebook, with 1.8 billion of them using the platform every day. If your goal is to reach a wider audience, penetrating this platform can help you.
- Placing advertisements are cheap and straightforward
Ads are the best and fastest way to get to the people interested in the products or services you offer. Because of too much content appearing on people’s feeds every second, no matter how many followers you have, they may not be online when you post or miss it.
On Facebook, you can place ads without breaking the bank. They have flexible offers that allow you to advertise based on the budget you have. You can also adjust how you would like to budget your money. More importantly, you have complete control over which audience you want to target or what strategy you want to implement.
Pro Tip: Make sure that you have a defined focus, target the right people, and use your money wisely.
- They have an exceptional targeting feature
Facebook has incredible targeting capabilities. You can choose your audience based on various categories, such as interests, age, behaviours, languages, locations, and more. If you want your money to reach the right people, Facebook advertising can do that for you. As an advertiser, you can leverage any of these factors and use them to meet your specified goals. Whether you want people to like your page, click on your link, or perform any call to action, you can accomplish your goals or both in just one ad.
- Finding new leads is quick and easy
Once you are happy with your business’ engagement and sales with your current audience, find more of them. Doing this on Facebook is easy, thanks to their lookalike audience feature. All you need to do is instruct Facebook to look for a similar audience, and it would do the job seamlessly and fast.
It is a feature that is so flexible and can be built using different triggers, depending on your guidelines. You can also tweak it should you want to add more information and find the right people.
Facebook is a great social media platform for brands and companies looking for a productive solution to their online problems. It would help you expand your reach, attract new leads, create awareness for your brand, and convert people into customers. If you want actual results for your expenses, it is one platform you should not forget.
Are you looking for experts in Facebook advertising in London? Routes 4 Media is a full-funnel remote digital agency that can help you address your online concerns. We use creative, targeted media buying & data to drive customer acquisition for ambitious companies. Talk to us so we can devise the appropriate digital marketing strategy for you.