Did you know that 70,000 health searches are done every minute? This means that 70,000 people across the globe turn to google for health-related terms in a minute as they would like to consume nuggets of health information. In fact, according to Google itself, 7% of searches are health-related.
Given these astounding facts and figures, what does this mean to healthcare providers and other businesses in the industry? This simply implies that they ought to produce accurate, trustworthy, and credible healthcare content. That said, below are four effective strategies for content marketing that every healthcare provider should employ.
1. Set and document your healthcare marketing strategy
A recent report said that 89% of all healthcare providers are doing some form of content marketing. However, only 27% of these businesses have a formal content marketing program in place. That said, every healthcare provider needs to start by establishing a solid marketing strategy for their content. This means setting your marketing goals and plans for your content. Doing so can be crucial in publishing and sharing content on your website and social media accounts. A lack of proper strategy can lead to all sorts of content issues, such as relevancy, accuracy, and credibility.
2. Create relevant content for your target audience
Once you have established your marketing objectives and strategies, the next vital step is to have your target audience in mind. The chances are that most businesses put too much emphasis on the brand itself. What the target audience demands is often ignored.
Always remember that users today are turning to search engines to find answers to their health questions. Make sure to create content that answers these essential health questions. By having your audience in mind, you’ll increase more relevancy in your content marketing. By doing so, you will also gain support and earn authority in the health industry.
3. Take advantage of your area of specialisation
You have to consider your field of specialisation as a healthcare provider. This area of specialisation is where your strength lies. With this, you can harness your potential in terms of providing health information and educating the public. You don’t want to be talking about health concerns or issues that you have a lack of knowledge and expertise on. That can only compromise your reputation as a healthcare provider. Always go for content on a particular healthcare subject that you are most familiar with and are specialised in.
4. Never miss out on the impact of human touch
There’s more to providing health information than meets the eye. By doing this, you can impact the health and lives of people. When coming up with valuable content, make sure that this has a human touch. It’s not just about providing accurate and useful content; it’s about educating the public about health issues and concerns. It can even go as far as saving the lives of people. That’s why you should tap all available resources for the public, whether disseminating information via a blog or educating the public through a video.
It’s inevitable that most healthcare providers have online sites nowadays and that the need for valuable content becomes more apparent than ever. For this reason, you have to boost your content marketing strategies and come up with accurate, relevant, and useful content.
Follow the essential steps outlined above—establish your healthcare marketing strategy, focus on your target audience, stress on your specialisation, and always have a human touch. All these can make a difference in your content marketing and the health and lives of people.
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