Social media marketing is one of the most powerful tools every business uses today. Despite the fact that so many people have made their careers learning how to advertise on these platforms, there are still plenty falling for social media marketing myths.
Believing a few seemingly menial myths may seem inconsequential, but the truth is that it may be limiting your potential. Whether you’re a marketer or a business owner, make sure you stay up to date on social media trends and the power that you could leverage.
Here are a few of the most common social media myths that anyone working from the field should leave behind for good:
Myth 1: Customers no longer value social media
Social media usage has been setting records for years, and it is still expected to rise in the coming years. In 2020 alone, around 3.8 billion people have been recorded to be on social media platforms. Compared to January 2019, that is seven per cent growth or 298 million new users. The same report also claimed that mobile phone internet users increase by 2.4 per cent (or 124 million) in just one year.
If you think you’ve lost follower traction online, the problem may be your strategy or platform of choice. Right now, different types of platforms exist to cater to various kinds of users. Believe in the power of social media and consult an expert to ensure your efforts don’t go to waste.
Myth 2: Your brand should be present across all platforms
No brand has to have a presence on all available platforms. If the team can keep up and still produce quality content for each, use them to your advantage. However, if the team can no longer meet their demands and only create low-quality content, consider limiting the platforms to where you find your community.
Sometimes, narrowing your platforms also saves you energy and money. Only be present on social media platforms where you are sure you have an audience to talk to and convert. Focus on these few and exert all your efforts to make those pages more productive.
Myth 3: Social media marketing is free
Creating accounts and posting on social media is always free, but bringing to life a social media strategy that sells and reaps the rewards is not.
Social media marketing is an umbrella term for many efforts that would require a fee. Unless you can do it yourself, it’s a good idea to hire graphic artists who can create quality and attractive visuals that speak your brand and capture your audience. Even running ads would require some amount for boosting to reach as many people as possible.
You can always try the free route, but if you want to be more competitive and stand out from the online competition, you need to invest in excellent materials and set a budget to promote them.
Myth 4: Social media is only for young people
The younger population may be the most technologically-savvy generation, but they are not the only group who knows how to use their phones and desktop computers today. Everyone needed to adapt to the world’s changes, including learning how to make their online profiles and interact with their loved ones over social media.
The younger people may be a big chunk of social media users before, but the platforms are not exclusive to them. In fact, some insights say that 68 per cent of people aged 50 to 64 and 79 per cent of people aged 30 to 49 are active users of Facebook.
These are only four of the many myths that social media marketers should no longer believe in today. Considering any of these as truth would only affect how you perform and strategise on social media. If you are a brand looking into exploring the platforms but feeling discouraged by the hearsay you encounter, it’s a good idea to work with a team that takes action based on the truths and recent data.
Are you looking for a remote digital agency or cloud digital agency that can do social media marketing for your company? Routes 4 Media is a full-funnel digital advertising agency that understands how your company works and provides you with real results. Contact us today to learn how we can help your business grow.