Search engine optimisation, also known as SEO, positions your website where your customers are. Your first interaction with a customer can occur at any step of your sales funnel. For example, if you’re looking for the best restaurant in your area, you’ll likely go online and use Google, Yahoo, or Bing to find it. Your customers are probably doing the same. So, if you improve SEO, then you’ll attract more customers.
SEO can be easy because the heavy lifting is done by search engines. They already show you the most searched terms and phrases as recommendations when you begin typing them into the search bar. These are also the words that customers search for if they want to find your business.
Now, how can you improve SEO to attract more customers to your business? Here are three ways of doing so.
- Ensure That Search Engines Identify Your Website
You should be familiar with how engines rank and categorise websites in order to understand the ins and outs of SEO. The search engines first read every label and data in your website code. To improve your SEO metrics, you should consider tweaking and optimising your site’s title, content description, and image attributions.
For search engines to better identify your website, you may also use technical SEO to describe your website’s content. For this, you may opt for hiring a web developer or a cloud digital agency to achieve better results.
- Perform Thorough Keyword Research
The foundation of your SEO strategy lies within your keywords. So, before you formulate your SEO strategy, try to understand your customers and target market first. You can start this process by identifying who you want to reach and what they want by looking at keywords.
Let us take a prospect who needs a perfect digital marketing and advertising agency. Perhaps they could search for “best digital marketing agency” or “advertising agency for small business.” Using these keywords can show blog posts about the best digital marketing or advertising agency for small businesses.
As you look at the relevant search terms, it may give you an idea of how your customer thinks. You may also try browsing through competitor blogs and news, note the terms used in headlines, and incorporate these in creating your SEO strategy.
- Optimise Content and Level-up Your Link Building
In improving SEO, make sure that you optimise your content. Search engines crawl through website content to see which ones offer value and answer questions that people ask. These written content can be blog posts, news articles, landing pages, product descriptions, and white papers. Sprinkling keyword phrases into your website copy will lead to more organic traffic. Stay away from keyword stuffing and focus on specific keywords relevant to your website.
Aside from optimising your homepage, you may also consider link building. Your customers may find you better if they can come across another business that links to the content on your website. In addition, when you share content from related and credible sources, this will help your business connect with other experts. Just make sure that all content is valuable and relevant for your target audience.
Perfecting SEO is a long journey. There’s a lot to know about current best practices and changing trends, so you have to adapt as you go. There’s still a long way to go before you can master these strategies, but these three things can be an excellent place to start.
If you’re hesitant to tackle SEO because of your lack of experience, you don’t have to do it on your own. You can work with us at Routes 4 Media. We are a full-funnel cloud digital agency and SEO services company in London. Let’s talk about your plans; book your free discovery call today!