It is not uncommon for a company based in the United States to work with a digital marketing agency in London, for a Manila-based SEO firm to have a client in the United Kingdom, or for a Manchester-based investor to have a business in, say, Hong Kong. A corporation located in the Asia Pacific may also develop globally, necessitating border crossings to access new markets.
There is a considerable difference between Google.com and Google.co.uk ranks, however, especially if you wish to aggressively grow a presence in the UK outside of the country. Check out the search results for “digital marketing agencies” on Google.co.uk and Google.com.ph, for example—you’ll find that things rank quite differently!
Local SEO is essential in today’s digital age because search engines display results based on location data and content, and people search for businesses online using location keywords. Here, we’ll show you how to rank on Google in the United Kingdom.
Step 1: Incorporate the Phrase “UK” into Your URL
A co.uk domain name alerts search engines that you are based in the United Kingdom. If your company does not have a co.uk domain name, you can add a /UK/ slug to your URL using the following methods:
- Create a page entirely dedicated to the United Kingdom.
- Assign unique URL slugs to your blog categories using WordPress, Squarespace, or Hubspot. Incorporate the term “UK” into your categories and tags.
- Write regular blog posts on your target location if at all possible. Always include relevant tags, internal connections, and a link to your main UK page.
Step 2: Obtain Links from High-Authority UK Domains
Quality link building is an excellent way to increase your SEO rankings, but more than this, having .co.uk websites link to you is additionally incredibly beneficial in this case. This means that the words “UK” appear solely in the footer of your website’s page, where their UK address is displayed.
Remember that a website could rank high on Google.co.uk even though the phrase “UK” is neither in the URL nor prominently displayed. Yes, this is possible due to a combination of variables. One of the most significant variables that affect this is that the webpage’s content is mainly linked to the powerful BBC.co.uk, a UK news site that has been rated high according to DA 100.
Step 3: It’s Time to Create Your UK Listing
As many people are on the go and looking for local businesses, this involves optimising pages for mobile devices. Being mobile-friendly doesn’t only allow for potential consumers to reach you quickly, but it also helps Google.co.uk recognise your website.
Then, create and claim your Google Business listing, map your UK locations (or multiple locations), and make sure your addresses are consistent throughout all of your listings, from public to contact to footer. Once you’re done with this phase, allow Google to establish your location!
It may seem like there’s so much to do, but these baby steps are crucial to solidifying your SEO and Google rankings. After accomplishing these steps, all you have to do is monitor data and content regularly, so adjustments and bugs will be fixed immediately.
Preparation is nothing without execution and vice versa. Through time, you will see results manifest in the form of more visitors, more inquiries, and overall higher revenue for your business.
Are you looking for a remote digital agency in London, UK? With Routes 4 Media, you can reach your marketing goals effortlessly. We offer unparalleled creative services and deliver optimised results with the data to back up our claims. If you’re ready, schedule your call with us today!