Billions of emails are sent and received every day, making it one of the most common mediums of communications. While some of these are sent for personal reasons, others may have other purposes, such as promoting a product or offering a discount deal. Regardless of the particulars, emails have played an important role in businesses, particularly in the world of marketing.
Many businesses employ email marketing, as it is an extremely cost-efficient and effective digital marketing method. However, this does not mean that every company is getting it right. While some are experiencing excellent click-through rates, others are seeing little to no results! If you are thinking of employing email marketing, then you want to avoid being the latter of the two.
As tough as it might be to avoid, knowing the basic email marketing mistakes can help you form a working strategy that guarantees conversion. To help you out, here are some that you need to avoid immediately:
- Sending crowded emails
It makes sense that you want to fit in as much information as possible into your emails. While you might believe that this is great to ensure that your customers get all the information they need, it might harm your email marketing results!
Remember, everyone is in a rush, and if your email has way too much information in it, it might just quickly find its way to the bin. To ensure your emails are effective at sharing any info, keep them simple—space it out and keep it to the basics!
Not only does this help the receiver quickly understand what the email is about, but it also allows them to load the email quickly.
- Overusing and over-sending emails
When trying to reduce the amount of information in your emails in an attempt to make them cleaner, you might be sending more and more emails. Unfortunately, this too is a mistake! In fact, it is one of the most common mistakes businesses make when working with email marketing campaigns.
Email burnout is a real thing. When your customers frequently see your emails bombard their inboxes, they will get desensitised—meaning you will not get a reaction out of them.
With that being said, keep track of the emails you send! If you find that increasing it a bit improves the results, then do so. However, when you see that there is no increased reaction from the audience, it may be time to tone it down.
- Not being transparent to customers
When your customers subscribe to your emails, it is highly likely that they are subscribing to a particular newsletter. Do not make the mistake of bombarding with newsletters they do not want, let alone limiting their ability to choose which newsletter they want to subscribe to.
Put simply, make the email subscription process as transparent and straightforward as possible. When you allow them to clearly understand which newsletter they are subscribing to and give them the choice of which one to pick and cancel, they will be more than happy to subscribe to you!
Remember, a satisfied customer is valuable to your business, and when they see that you have made their lives easier, they will be more receptive to your efforts.
By avoiding these email marketing mistakes, you will ensure that your email marketing efforts will give you the best results possible that will help your company grow. That being said, if you are struggling to implement this digital marketing method, do not be afraid to hire a digital marketing agency to take care of your email marketing efforts for you. With their experience and knowledge, they will be able to assist you in creating the perfect strategy, ensuring your investment gives you the best results possible!
Are you looking for a reliable email marketing agency in London to help your business with your campaign? Routes4Media is a digital advertising agency that provides various marketing services, from social media marketing to PPC. Connect with us today and let us help you out!