Could This Trend Prevent Your 2018 Content Strategy From Failing?

A large number of Europe’s web publishers are planning on increasing their video output in 2018 and this level of competition means it’s important to get it right. That’s why it’s key to consider the up and coming digital trends. Regardless of what content you are putting out, unless the relevant trends are followed it’s likely you’ll struggle to get noticed. In 2018, we are going to see a change in the way we create and share content across social media; that means Facebook, Instagram, Twitter and every other platform out there. So, what is this change and why is it important?

2018’s Big Content Strategy Trend

In 2018, it’s going to be all about creators making episodic series, longer content and high quality videos to drive conversation and engagement. This is achieved with:

  • Improved Production Value and Quality

In the last few years we have seen the production value of content improve, as well as the quality of what’s being put out there. Simply, because there’s so much content on social media, brands need to stand out with something different. This is largely linked to the increasing popularity of Netflix, Amazon Prime and Facebook Watch; all of which have highlighted just how impressive branded content can be. So, unless companies take the plunge and invest more into their advertising, content is unlikely to gain an audience.

  • A Continued Focus On Targeted Audiences

Over the last few years, content strategy experts have realised the importance of focusing their marketing on a targeted audience. However, in 2018 this will expand even further and won’t solely include Facebook. In order for content to reach far and wide, all platforms need to be taken into consideration.

  • A Move to Longer Content Pieces

Though the attention spans of audience members is said to be on the decline, audiences are becoming used to watching longer content pieces online. As long as content has been made well it can garner a fantastic audience outreach thanks to share buttons, likes and comments. So, in order for a content strategy to find success in 2018, it needs to offer something much more than a simple 60 second video. We have already seen success in how longer videos can gain a better engaged audience with Facebook LIVE.

Will you make the move from short bursts of content to content that offers audiences something more? By offering longer content pieces that are of a higher quality, audience engagement will rise…! And if for any reason your efforts will not work quite as you would ideally want it, Routes4Media is always ready to help you with your social media marketing in London. Just email us to