2 Social Media Mistakes You Must AVOID – Our Guide

Although it may seem simple, digital marketing will often present itself as a rather complicated endeavour because of how large its body of knowledge has become.


Whether you’ve been running a business for several years or have been heading a multinational corporation all your life, you’re most likely no stranger to the intimidating task of attaining digital marketing success. As you continue to go beyond the bare minimum of social media posts, website updates, and photos, you’ll quickly realise that there’s so much more to learn!


Compared to running a social media page all on your own, operating at a business level involves dealing with different factors that can keep you up at night. With experts and industry leaders uncovering more opportunities for conversion and cutting-edge breakthroughs, it’s clear that there’s no better time to take in more information than today. 


Now that there are many pieces of information on your table as you learn to configure your social media marketing strategy, you’ll realise there are some lessons that are more vital than others. Amid all the different practices and lessons that you’ll try to enact and put into play, there’s one particular facet of the practice that you should be more aware of: avoiding common social media mistakes.


Why it pays to avoid mistakes (and the various fumbles you should steer clear of)


Although there are many different “secrets” and best practices that have contributed greatly to a business’s social media marketing success, there are also elements that achieve the opposite effect. In fact, most of these are clear-cut mistakes that could have been avoided in the first place. 


You may not realise it now, but your digital marketing strategy is most likely being affected by various mistakes that are hampering its performance or causing you to lose copious amounts of opportunities. To help ensure that you don’t end up blindsiding your business’s social media marketing strategy with fumbles that you should’ve been more mindful of, here are two common mistakes that you must avoid:


  1. Only investing in organic efforts


Often, spendthrift digital marketers end up going all out on their organic efforts—such as content or manual SEO—because they believe that it can achieve the same result as paid advertisements. However, recent results prove otherwise.


Like other things in the world, digital marketing relies on a sense of balance with regards to paid and organic marketing efforts and strategies because of how they work together to achieve the best results. Instead of relying on posting consistently on your social media accounts to gain traction and conversions, investing a set amount in your advertising to accompany it will help you maximise your results! 


  1. Overlooking the need to work with an expert


As fulfilling as it may seem to be hands-on with your digital marketing work, the reality is that not all business owners are well-equipped to rake in top-quality results. Fortunately, raking in desirable results with your social media strategy doesn’t have to be a stroke of luck because the opportunity to outsource help remains more prevalent than ever.


Instead of spending months studying the principles of digital marketing with a high risk of only attaining subpar results, working with a professional will allow you to meet your goals with minimal struggle. Once you enlist the services of a cloud digital agency like Routes 4 Media, you’ll start seeing immense profit levels in a short time once expertise comes into play!




Running a social media marketing strategy for your business is no small feat because of the various factors that you’ll need to deal with. But through this guide’s help, you won’t ever need to worry about missing the mark on your efforts and inadvertently setting yourself up for failure by being mindful of mistakes you need to avoid! 


We’re a remote digital marketing agency in London that will assist you in increasing your platform’s visibility and provide you with full-funnel services that are guaranteed to fetch desirable results. Get in touch with us today to learn more about our services!