05 Mar Facebook Branches Out Into Job Advertisements
Though LinkedIn is one of the premier platforms for job seekers, it wasn’t designed for the average jobseeker. So, Facebook has decided to branch out and offer a similar service. Facebook is now giving businesses in over 40 countries the ability to post their jobs and recruitment opportunities online.
Facebook’s New Job Posting Feature
Facebook’s new job posting feature is impressive and it’s just the latest way that the social media giant plans to benefit the lives of its users. Businesses will be able to post jobs and recruitment opportunities on their own page, as well as on the Jobs Dashboard, Facebook Marketplace and News Feed. There will even be the option to promote jobs across the platform. If you, as a business owner, are not sure how to post the job on Facebook, please contact any professional digital advertising agency.
Job seekers will be able to search and source potential jobs in a number of different ways and apply for them using their Facebook profile. For example, users will be able to autofill applications using existing Facebook information. Additionally, businesses and job seekers will be able to communicate and schedule interviews via Facebook Messenger. Job seekers can limit their job search to within a specific location or a certain industry, as well as being able to specify if they want a full-time or part-time position.
Facebook has already rolled out its Jobs feature across the US and Canada but it is now branching out even further to other countries including the UK, France, Germany, Spain, Italy and Brazil. The Jobs feature will be available on both the mobile and desktop version of the website.
Facebook to Rival LinkedIn in the Job Sector
Last year, LinkedIn earned Microsoft close to $1.1 billion in revenue for the first quarter of 2017; it is thought that Jobs could help Facebook claim some of this as their own in the future. Whereas LinkedIn often fails small businesses who cannot afford to promote their job openings, Facebook Jobs does not. Similarly, whereas LinkedIn’s reach doesn’t usually include lower-skilled workers, Facebook Jobs does. This could mean that Facebook could rival LinkedIn in a big way.
Many lower-skilled workers do not use LinkedIn, simply because they do not have a glowing CV or the type of information that stands out on LinkedIn. Plus, a number of companies that lower-skilled workers would apply to do not use LinkedIn. However, almost all lower-skilled workers and companies already use Facebook. So, rather than simply browsing Facebook leisurely, they can use this to benefit their job search.
Facebook Jobs has already proven to be effective for lower-skilled workers, with some businesses reporting it to be a lot easier to find suitable candidates; these are candidates who would not have seen the job if it were posted elsewhere. Alex Himel, Facebook’s VP of Local, explained that one in four people in the US have already searched for or found a job via Facebook. However, 40% of small businesses in the US reported that posting jobs online was much more difficult than they had initially expected. Facebook hopes to bridge this gap.
In recent years, Facebook has solidified itself as being a rival to YouTube not just in terms of an advertising platform but also how people find’ and play videos. So, it’s entirely possible that it could also solidify itself as a rival to LinkedIn in terms of how people find and apply for jobs. The biggest issue Facebook is likely to face is whether or not it can convince users to still be themselves on the platform, without worrying how it will affect their chances of getting a job.